Pitch Perfect: The Sports Business Year In Marketing

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Among the stories incl. in the article is Tom Brady’s endorsement deal, where the poster-boy QB receives a financial stake in Under Armour. surf-stud Kelly Slater also received a similar deal this year w/ Quiksilver. these new endorsement deals make financial sense for athletes, who in the long-term can cash out more than a straight signing bonus, and for the brands, who can demonstrate the athlete believes in said product.