For sure we need smaller brands around. They bring a sense of creativity and spontaneity to the sport. That’s one reason why we acquired Forum, Special Blend and Foursquare… We are also working tightly with rider-owned brands like Mizu, Sweet Cheeks and Frends and developing co-labeled products to help them gain exposure and to keep our industry fresh
like the above quote, ‘cause of small brands like laxfuj –
via Burton Founder and CEO Jake Burton the-corner-office