Tag: stanleycup

rise to the occasion #ownthemoment via @BauerHockey.. done.

champs again! @NHLBlackhawks @88PKane @NHL

@NHL scoreboard. because it’s the cup.

champs. @nhl @lakings (AP Photo/Jae C. Hong)

“Because it’s the cup.” 2012 @NHL branding, not as cool as 2011 “History will be made campaign” or “There are no words” 2010 (Source: https://www.youtube.com/)

“it weighs 35 pounds, except when u lift it” new @nhl marketing to promo ’because it’s the cup’ (Source: https://www.youtube.com/)

BEAST. (photo: Elsa/Getty)