Tag: SportMarketing101
i want. i can. @adidas @adidasrunning @adidasoriginals
Three main reasons why companies find sports sponsorship worth their while: 1/ to establish emotional connection with their brand; 2/ to reach the “right” people (that is, up-market…
the TWO main reasons to be a Sports Fan: 1/ ENTERTAINMENT VALUE – fans are stimulated, release stress, escape, enjoy the entertainment and aesthetics of a game. 2/…
Wann et al. identified eight factors motivating sports fans: self-esteem/ personal enhancement, entertainment, group affiliation, family needs, aesthetics, eustress or positive stress, escapism and economics. Sport Fan Motivation…
Loyalty occurs when there’s satisfaction, attachment, involvement and commitment. Chen, 2007
the NCAA shows how to Create a Marketing Plan here…The basic element of any successful marketing campaign is to convince the public that the product being promoted is…
interesting old article on why the NFL is a marketing beast… “It starts with the NFL’s own acknowledgment that 95% of fans never attend a game.” “the NFL has…