Tag: sponsors
@adidas @adidasCA + @CDNOlympicTeam announce new 4yr deal w/ @SportChek #whatittakes
Game, Set, Fans: 10 Sports Marketing Trends for 2012 via Tomas Janca
Three main reasons why companies find sports sponsorship worth their while: 1/ to establish emotional connection with their brand; 2/ to reach the “right” people (that is, up-market…
@MLB ASG sponsors got a ton of exposure in the 3hr long #HRDerby, led by State Farm, Gatorade, the ‘Holiday Inn tracker’ + the MLB Fan Cave. Note:…
nba thanks its sponsors.
the NHL signed its biggest corporate sponsorship in history thanks to a new beer deal with MillerCoors in the US and Molson Coors in Canada worth approximately $400…