@nike_cricket #bleedblue www.nikecricket.in

campaign tags, executed by Nike, inc:

– Be feared. Bleed Blue.
– Come join the movement. Let’s all Bleed Blue.
– 1 nation. 1 voice. Bleed Blue.
– Blue is the colour that unifies the hopes and dreams of an entire nation. Wear it, and become part of the team of millions who proudly bleed blue.
– More than just a match. More than just another rival. Bleed Blue.
– Be true to Blue… The countdown begins
– 22 Yards is where you play for pride, play with soul and play as one.
– You keep bleeding blue, because that’s what Indians do.
– Rise to the moment. For the nation. Bleed Blue.
– and after India took the ICC title: United by Blue. Just Do It.