interesting old article on why the NFL is a marketing beast… “It starts with the NFL’s own acknowledgment that 95% of fans never attend a game.” “the NFL has positioned itself as an indispensable part of Americana. Games are easy to find, played every Sunday in giant stadiums and televised exclusively on broadcast networks (or Monday nights on ESPN). Tickets are cheap enough to keep every stadium close to filled, which perpetuates a feeling of scarcity among fans. A sold-out crowd convinces the fans at home that they’re watching something of import.”