“image is nothing. thirst is everything. obey your thirst. sprite.” retro ad. while most brands tell consumers to buy their product to be like pro athletes, Sprite – indirectly shows it’s used by superstars, but then – tells its audience it’s nothing more than a drink, to convey honesty and a sense of truthfulness. “if you wanna make it to the NBA, practice. if you wanna refreshing drink, drink sprite”. not ‘cause a pro tells you to, but ’cause it’s better. #clever #effective #old-school #player-endorsement